Xi Chen
ABSTRACT
Based on the perspective of information asymmetry theory and transaction cost theory, this paper discusses the effect of agricultural industrialization organizations on the quality of agricultural products. Through the survey of litchi growers in Guangdong Province and surrounding areas, it designs indicators suitable for measuring litchi quality from the two dimensions of safety and texture, uses factor analysis, correlation analysis, OLS model to test the hypothesis proposed herein. The results show that: the involvement of agricultural industrialization organizations has played an important role in improving litchi quality of growers. Enlightenment: unified management and unified standards through industrial organization forms such as enterprises, cooperatives, and associations are an important way to implement large-scale production of litchi, strengthen respective advantages, share risks, seek mutual benefit and win-win results. Government departments should play a leading and propaganda role, provide financial and technical support, improve the service system for the industrialization of the litchi industry, cultivate leading litchi enterprises, and accelerate the development of professional litchi cooperatives, associations and other intermediary organizations to make them become standardized and competitive main market players.
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