Jing Yu
ABSTRACT
Traditional Chinese Medicine (TCM), proved remarkable effects in the diagnosis and treatment protocol for Coronavirus Disease 2019 (COVID-19), wins extensive attention in the world. This paper aims to firstly, introduce the overseas mainstream reports on TCM during the COVID-19 period, make clear the basic attitudes of oversea media towards TCM in the presently complicated international circumstances and emphasize the significance of cultural confidence, and secondly, illuminate the positive effects of overseas TCM communication on national image building and soft power enhancement, and offer suggestions to promote TCM education golbally: (1)telling better TCM stories; (2)improving the external communication system of TCM; (3)building academic discourse systems; (4)broadening communication channels by media convergence.
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