Zipei Yang
ABSTRACT
The information on the Internet will affect consumers’ purchase decisions, especially for high-value products such as automobiles, so some data from search engine and We Media platform to a certain extent will reflect the car sales trend. This paper applies the monthly sales data of Audi from 2011 to 2019 to explore the impact of Baidu and Weibo data on automobile sales forecast. By adding car sales data, Baidu search indexes of selected keywords, Weibo text amount indexes and Weibo sentiment indexes, three machine learning models are established to compare with traditional time series model, thus key indexes helping improve the prediction accuracy are analyzed and marketing advice will be given to car companies.
- Xie Tianbao,Cui Tian. Research on Automobile Sales Forecast Based on Internet Search Data [J].Information Technology and Network Security,2018,37(08):50-53.Google Scholar
- http://www.cnnic.net.cn/hlwfzyj/hlwxzbg/ssbg/201910/P020191025506904765613.pdfGoogle Scholar
- Dou Zixin. Sales Performance Predicting by Using Online Reviews of Textual Polarity Sentiment [D].Guangzhou University,2019.Google Scholar
- https://tech.sina.com.cn/i/2020-02-26/doc-iimxxstf4598954.shtml?cref=cjGoogle Scholar
Recommendations
Foreign Commodity Sales Forecast Based on Model Fusion
ICBDC '19: Proceedings of the 4th International Conference on Big Data and ComputingIn era of big data, global shopping is very popular. Different from domestic shopping, global shopping requires the merchants to purchase goods from abroad in advance, thus knowing approximate sales of goods in the next period will be very helpful for ...
Predicting Car Sales Based on Web Search Data and Sentiment Classification
CONF-CDS 2021: The 2nd International Conference on Computing and Data ScienceIt is of great significance to accurately and timely predict the sales volume of automobiles. Based on the constructed emotion Dictionary of automobile field. This study analyzes the emotion of the comment data and use the keyword expansion technology ...
Using adaptive network-based fuzzy inference system to forecast automobile sales
Improving the sales forecasting accuracy has become a primary concern for automobile industry. Here, we only focus on new automobile sales in Taiwan. The data set is based on monthly sales, and the data can be divided into three styles of automobile ...
Comments