Estimating perceptual priority of rural IP visual elements by one-way ANOVA

Jing Lu

doi:10.1117/12.2672200

28 March 2023 Estimating perceptual priority of rural IP visual elements by one-way ANOVA

Jing Lu

Proceedings Volume 12597, Second International Conference on Statistics, Applied Mathematics, and Computing Science (CSAMCS 2022); 125973L (2023) https://doi.org/10.1117/12.2672200
Event: Second International Conference on Statistics, Applied Mathematics, and Computing Science (CSAMCS 2022), 2022, Nanjing, China

Abstract

With the continuous advancement of the rural revitalization strategy, the rural IP plays an important role in the development of rural tourism and local industries. The extraction of rural IP visual elements depends on the public perceptual priority of rural unique cultural resources, but in China, the Perceptual priority research of rural IP visual elements has not attracted enough attention. This paper discusses the difference of the influencing factors of the perceptual priority of rural IP visual elements, the preconditions of one-way ANOVA were verified by independent t test and Kruskal-Wallis test, and the significant difference in the degree of gender and age were obtained by one-way ANOVA .The results indicated that (1) gender is the main factor influencing the perceptual priority of rural IP visual elements, and different genders and age match the perceptual priority of rural IP visual elements in the top three; (2) females have a higher perceptual priority of rural IP visual elements than males; (3) older (over 50 years) have a higher perceptual of rural IP visual elements than younger (20-30 years). In conclusion, the public prefers natural elements to rural IP visual elements, and it is greatly influenced by gender factors, which can be applied to the practice of realizing rural IP design.

Citation Download Citation

Jing Lu "Estimating perceptual priority of rural IP visual elements by one-way ANOVA", Proc. SPIE 12597, Second International Conference on Statistics, Applied Mathematics, and Computing Science (CSAMCS 2022), 125973L (28 March 2023); https://doi.org/10.1117/12.2672200

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