Open Access, Peer-reviewed
pISSN 1225-9330
eISSN 2288-4955
    J Korean Acad Nurs Adm. 2016 Sep;22(4):332-343. Korean.
    Published online Sep 30, 2016.
    https://doi.org/10.11111/jkana.2016.22.4.332
    Copyright © 2016 Korean Academy of Nursing Administration
    Original Article

    Factors Influencing Intention of Vietnamese to Use Korean Medical Tourism

    Young-Hee Yom,1 and Myoung Ae Kim2
      • 1Red Cross College of Nursing, Chung-Ang University, Korea.
      • 2Graduate School, Chung-Ang University, Korea.
    • Corresponding author: Kim, Myoung-Ae. Graduate School, Chung-Ang University, 84 Heukseok-ro, Dongjak-gu, Seoul 06911, Korea. Tel: +82-2-820-5700, Fax: +82-2-824-7691, Email: secretkim@daum.net
    Received May 22, 2016; Revised July 22, 2016; Accepted July 22, 2016.

    This is an open access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

    Abstract

    Purpose

    The purpose of this study was to identify factors related to Vietnamese customers who use Korean medical and tourism services. The study was based on the Anderson Models

    Methods

    Participants were 173 Vietnamese who were living in Ho Chi Minh and Hanoi in Vietnam. Data were analyzed using descriptive statistics, χ2, t-test and Multiple Logistic Regression.

    Results

    Research necessary factors had the most significant effect among the preceding factors, possible factors and necessary factors. Human service and outstanding natural beauty of necessary factors had significant influence on customer intention to use. According to the result of the stepwise logistic regression analysis, the most important item in medical services was human service OR=1.89 (p=.014), and for tour services, outstanding natural beauty OR=4.30 (p=.033). The explained variance for customer intention to use was 91.9%.

    Conclusion

    These results suggest the need to improve the human service and outstanding natural beauty to retain customers' intention to use.

    Keywords
    Medical tourism; Intention; Health services need and demand

    Figures

    Figure 1
    Influential factors of Vietnamese intention to use the Korean medical tourism based on Andersen's model.

    Tables

    Table 1
    General Characteristics of Subjects (N=173)

    Table 2
    Univariate Analysis of Factors (N=173)

    Table 3
    Result of Stepwise Logistic Regression on Intention (N=173)

    Notes

    This work was supported by Chung-Ang University Research Fund.

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    MeSH Terms
    Asian Continental Ancestry Group*
    Beauty
    Humans
    Intention*
    Logistic Models
    Medical Tourism*
    Vietnam
    Metrics
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