Citation
(2003), "Awards for Excellence", Qualitative Market Research, Vol. 6 No. 4. https://doi.org/10.1108/qmr.2003.21606daa.002
Publisher
:Emerald Group Publishing Limited
Copyright © 2003, MCB UP Limited
Awards for Excellence
Simone Pettigrew Edith Cowan University, Perth, Australia
is the recipient of the journal's Outstanding Paper Award for Excellence for her paper
"A grounded theory of beer consumption in Australia"
which appeared in Qualitative Market Research: An International Journal , Vol. 5 No. 2, 2002
Simone Pettigrew is a Senior Lecturer in Marketing in the Faculty of Business and Public Management at Edith Cowan University, Perth, Western Australia. Her primary research interest is consumer education, with associated research areas including alcohol consumption and mature consumers. In particular, her interests lie in research that has the potential to educate consumers about the consumption process and improve their consumption outcomes. Simone is Editor in Chief of the Journal of Research for Consumers - an online free-to-air journal that publishes research conducted in the interests of consumers.
Prior to working at ECU Simone held a variety of marketing positions in private industry, predominantly in the energy sector.