DOES THE CONSUMER REALLY CARE ABOUT NUTRITION?

Tesco introduced their own healthy eating campaign in January last year by launching a comprehensive scheme of nutrition labelling on their own label products and linking the food labelling with a number of free leaflets on all the important aspects of healthy eating of which the consumer may need to be informed. These leaflets are shown in the photograph below. Carey Dennis, chief home economist and associate director at Tesco sent us this report on their healthy eating campaign during 1985.