Six Keys to Commercialization
Douglas E. Olesen
(President and Chief Executive Officer of Battelle in Columbus, Ohio)
228
Abstract
The inclinations to take measured risks and to be market driven are just two characteristics common to those companies that have achieved the most success in commercializing new technology.
Citation
Olesen, D.E. (1990), "Six Keys to Commercialization", Journal of Business Strategy, Vol. 11 No. 6, pp. 43-47. https://doi.org/10.1108/eb039388
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited