STORE LOCATION: PROBLEMS AND METHODS 1: Is locating a viable store becoming more difficult?

Many retailers, conscious of the increasing difficulty of finding good, viable sites for stores, have recently been considering the large array of store location techniques now available to them. The success of the two seminars on store location organised by RMDP in February 1983 and June 1984, bear witness to this concern. However, these retailers are likely to find it difficult to assess the efficacy and suitability of the bewildering range of techniques offered. This article, and three to follow, attempt briefly to guide the interested but wary retailer through the technical maze.