Section 1: Marketing, Europe and International Business
Asia Pacific International Journal of Marketing
ISSN: 0954-7517
Article publication date: 1 February 1992
Abstract
This section examines cultural influences on product development, the relationship between organizational characteristics and export performance, marketing development and efficiency, and discrimination in the Japanese distribution system.
Citation
(1992), "Section 1: Marketing, Europe and International Business", Asia Pacific International Journal of Marketing, Vol. 4 No. 2, pp. 5-16. https://doi.org/10.1108/eb010233
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited