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Market Segmentation and Corporate Control

Anthony R. Morden

Management Decision

ISSN: 0025-1747

Article publication date: 1 June 1987

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444

Abstract

Small is beautiful! Market segmentation can make tangible the abstractions which surround “corporate objectives”.

Citation

Morden, A.R. (1987), "Market Segmentation and Corporate Control", Management Decision, Vol. 25 No. 6, pp. 36-40. https://doi.org/10.1108/eb001472

Publisher

:

MCB UP Ltd

Copyright © 1987, MCB UP Limited

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