International luxury marketing: Emerging Trends
ISSN: 0258-0543
Article publication date: 17 December 2021
Issue publication date: 11 January 2022
Abstract
Purpose:
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design:
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings:
The authors outline pivotal changes in luxury marketing including the growing prominence of emerging nations and technology adoption. A systematic review of luxury marketing literature reveals that most research is still centered around developed nations. The field has a relatively low impact and no dominant authors. The research content does not converge with luxury industry trends. This provides an exciting contribution opportunity for academic researchers.
Originality:
The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format
Keywords
Citation
(2022), "International luxury marketing: Emerging Trends", Strategic Direction, Vol. 38 No. 2, pp. 1-3. https://doi.org/10.1108/SD-11-2021-0152
Publisher
:Emerald Publishing Limited
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