The end of the vendor? Co-creation as a strategy for product development

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Take a tour around a modern car manufacturing facility, and a number of things will surprise you. First, the lack of noise – modern car plants are really quite quiet given that thousands of components are being riveted together in one large factory space. Second, the cleanliness – space is kept open for the minimum amount of parts at each station, and each one is spotless to maintain efficiency. Finally, what surprises many is that the people driving up and down the production lines are often not employees of the car firm, but a logistics partner. They are on the shop floor delivering parts right to the station that requires them at precisely the right time to maintain optimum supply.

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.