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Own goal or home run? Exploring the implementation of virtual reality training in football and baseball organisations

Ross Dowsett (School of Science and Technology, Nottingham Trent University, Nottingham, UK)
Noel Kinrade (School of Science and Technology, Nottingham Trent University, Nottingham, UK)
David Whiteside (New York Yankees, Bronx, New York, USA)
Dillon Lawson (New York Yankees, Bronx, New York, USA)
Cleveland Barnett (School of Science and Technology, Nottingham Trent University, Nottingham, UK)
Daniele Magistro (School of Science and Technology, Nottingham Trent University, Nottingham, UK)
Luke Wilkins (Sport, Performance, and Nutrition (SPAN) Research Group, La Trobe University, Melbourne, Australia)

Sport, Business and Management

ISSN: 2042-678X

Article publication date: 8 September 2023

Issue publication date: 10 November 2023

203

Abstract

Purpose

Despite the perceived benefits of implementing virtual reality (VR) training in elite sport, arguably the most important element – the perceptions of practitioners – has been largely understudied. Therefore, the present study aims to explore practitioners' perceptions of VR training in elite football and baseball, with a focus on the important factors, obstacles, perceived knowledge and practical use of the technology.

Design/methodology/approach

A quantitative approach measuring practitioner perceptions via an online questionnaire was adopted. Football respondents (n = 25) represented practitioners from major football leagues across the world, and baseball respondents (n = 15) represented practitioners from Major League Baseball.

Findings

Both football and baseball respondents reported that the most important factor for implementation of VR training was improvement in on-field performance (technical and tactical); whilst cost was viewed as the biggest obstacle. Both football and baseball respondents also noted that the most likely group to receive VR training would be injured and rehabilitating athletes. Mann–Whitney U tests revealed that football respondents perceived coach (p = 0.02) and executive approval (p < 0.001) as significantly greater obstacles than baseball respondents.

Originality/value

This research provides novel and invaluable information for stakeholders within VR regarding what the elite organisations of different sports perceive as the most important factors for implementation, as well as greatest obstacles preventing use. This information should guide future development and marketing of VR training systems in sport.

Keywords

Citation

Dowsett, R., Kinrade, N., Whiteside, D., Lawson, D., Barnett, C., Magistro, D. and Wilkins, L. (2023), "Own goal or home run? Exploring the implementation of virtual reality training in football and baseball organisations", Sport, Business and Management, Vol. 13 No. 6, pp. 665-684. https://doi.org/10.1108/SBM-09-2022-0083

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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