Reverse Innovation: Create Far from Home, Win Everywhere
Yasser A. Bhatti
(University of Oxford, Oxford, UK)
South Asian Journal of Global Business Research
ISSN: 2045-4457
Article publication date: 25 February 2014
323
Keywords
Citation
Yasser A. Bhatti (2014), "Reverse Innovation: Create Far from Home, Win Everywhere", South Asian Journal of Global Business Research, Vol. 3 No. 1, pp. 102-104. https://doi.org/10.1108/SAJGBR-03-2013-0023
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited