Index

Arch G. Woodside (Curtin University, Australia)

Trade Tales: Decoding Customers' Stories

ISBN: 978-1-78714-279-4, eISBN: 978-1-78714-278-7

ISSN: 1871-3173

Publication date: 28 November 2017

This content is currently only available as a PDF

Citation

Woodside, A.G. (2017), "Index", Trade Tales: Decoding Customers' Stories (Advances in Culture, Tourism and Hospitality Research, Vol. 14), Emerald Publishing Limited, Leeds, pp. 187-190. https://doi.org/10.1108/S1871-317320170000014032

Publisher

:

Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited


INDEX

Breakfast buffet

assessments

deep assessment
, 115

solution points
, 115–116

surface assessment
, 114

editorial commentary
, 116–117

possible solution options
, 114

story
, 112–114

Broken machine

deep assessment
, 88–89

editorial commentary
, 90–91

multiple choice
, 89–90

story
, 85–87

strategies
, 87

surface assessment
, 87–88

Business-to-business
, 59

Concierge Class service

assessments

deep assessment
, 142

solution points
, 142–143

surface assessment
, 142

editorial commentary
, 143–144

possible solution options
, 141–142

story
, 140–141

Consumer entitlement
, 144

Crisis management service

assessments

deep assessment
, 166–168

surface assessment
, 166

editorial commentary
, 169–170

possible solutions
, 166

story
, 164–165

Customer complaints
, 7–12

Customer service representative

alternative solutions
, 30–31

assessments

deep assessment
, 29

surface assessment
, 29

editorial commentary
, 31–32

solutions
, 28–29

story
, 27–28

Decision-making
, 39–43

Dentist

deep assessment
, 81

editorial commentary
, 82

solutions
, 79–80

story
, 77–78

surface assessment
, 80–81

Direct service representative (DSR)
, 71–72

Economic crisis

assessments

alternative solutions
, 41–42

deep assessment
, 41

surface assessment
, 40–41

editorial commentary
, 42–43

solutions
, 40

story
, 39–40

Electronic word of mouth (eWOM)
, 88

Events management

assessments

alternative solutions
, 47–48

deep assessment
, 47

surface assessment
, 47

editorial commentary
, 48–50

solutions
, 46–47

story
, 45–46

Fast food

deep assessment
, 97–98

editorial commentary
, 100–102

solutions
, 95–96

story
, 94–95

surface assessment
, 96–97

Front-desk agents vs. flight attendants

assessments

deep assessment
, 150

solution points
, 150–151

surface assessment
, 149

editorial commentary
, 151–153

possible solution options
, 149

story
, 148–149

Front desk manager (FDM)
, 105

Highly reliable organizations (HROs)
, 6

Hospitality management

assessments

deep assessment
, 9–10

surface assessment
, 9

editorial commentary
, 11–12

resolving customer complaints
, 7–12, 15–20

solutions
, 9

story
, 8

synopsis
, 7–8

Hospitality service drama (HSD) enactments
, 2–3

contributions
, 6

experiential learning exercises
, 5

Hospitality service managers (HSMs)
, 3

Hospitality service-provider (HSP)
, 2

Hot chocolate, resolving customer complaints

assessments

deep assessment
, 17–18

surface assessment
, 17

editorial commentary
, 19–20

solutions
, 17

story
, 16

HROs.
, See Highly reliable organizations (HROs)

HSMs.
, See Hospitality service managers (HSMs)

Intercultural competency and intercultural sensitivity

editorial commentary
, 160–161

possible solution options
, 157

deep assessment
, 158

solution points
, 159–160

surface assessment
, 158

story
, 156–157

Internet
, 52, 54

Invalid ticket
, 29–30

Japanese tour guide

assessments

deep assessment
, 105–106

surface assessment
, 105

editorial commentary
, 107–109

possible resolutions
, 104–105

Medical insurance mayhem

editorial commentary
, 68–70

story
, 64–65

strategies

alternative solutions
, 65–66

deep assessment
, 66–67

evaluation of solutions
, 67–68

surface assessment
, 66

Missing electronic passenger ticket

alternative solutions
, 36–37

deep assessment
, 35–36

editorial commentary
, 37–38

solutions
, 34–35

story
, 34

surface assessment
, 35

Mistake of roaming network service

assessments

alternative solutions
, 54–55

deep assessment
, 53–54

surface assessment
, 53

editorial commentary
, 55–56

solutions
, 52–53

story
, 52

Mobile telephones

editorial commentary
, 75–76

story
, 71–73

strategies

alternative solutions
, 73

deep assessment
, 73–74

surface assesment
, 73

Neighborhood chain restaurant

assessments

deep assessment
, 129–130

solution points
, 130–131

surface assessment
, 129

possible solutions
, 128–129

story
, 127–128

Noname nightmare

editorial commentary
, 184–185

story
, 180–181

strategies

deep assessment
, 182–183

solution points
, 183–184

Passenger train services

assessment

deep assessment
, 135–136

surface assessment
, 135

deep assessment
, 137–138

possible solutions
, 134–135

story
, 134

Requisite variety
, 3–5

Resolving customer complaints
, 7–12

Retail banking services

assessments

deep assessment
, 174–175

surface assessment
, 174

editorial commentary
, 175–176

possible solutions
, 173

solution
, 176–177

story
, 172–173

Roaming network service
, 52, 53, See also Mistake of roaming network service

Small and medium-size hotel entrepreneurs (SME)

assessments

alternative solutions
, 24

deep assessment
, 24

surface assessment
, 23

editorial commentary
, 25–26

solutions
, 23

synopsis
, 22–23

Small/medium-sized enterprises (SMEs)
, 82–83

Social media
, 49

Telephone service
, 52

Transaction error

assessments

alternative solutions
, 60

deep assessment
, 59

surface assessment
, 59

editorial commentary
, 60–61

solutions
, 58–59

story
, 57–58

Word of mouth (WOM)
, 88

Wowiesatisfy online cancelation

assessments

deep assessment
, 122–123

solution points
, 123–124

surface assessment
, 122

editorial commentary
, 124

possible solutions
, 121–122

story
, 120–121

Prelims
Customer and Hospitality Service-Provider Dramas: Stories, Experiential Learning Exercises, and Deep Assessment
It is Not About Compensation: Resolving Customer Complaints in Hospitality Management
Hot Chocolate Scalds a Child: Resolving Customer Complaints in Hospitality Management
The Challenge is to be Customer-Oriented! Resolving Customer Complaints in Hospitality Management
Why Can&t I Just Up and Go? Resolving Customer Complaints in Hospitality Management
The Missing Electronic Passenger Ticket: Resolving Customer Complaints in Hospitality Management
Decision-Making in Public Hospital During Economic Crisis
The Show Must Go On! Resolving Customer Complaints in Events Management
Mistake of Roaming Network Service: Resolving Customer Complaints in Hospitality Management
The Transaction Error: Supplier’s Mistake in the Transaction
Medical Insurance Mayhem: One Woman’s Struggle for Information
If it Ain’t Broke: Resolving Customer Complaints in Hospitality Management
The Dreaded Dentist Visit: A Tale of Trauma, Tears, and Poor Treatment
A Clean, Mean, Broken Machine: Resolving Customer Complaints in Hospitality Management
The Once and Future Fastfood King. Resolving Customer Complaints in Hospitality Management
If a Bonsai Tree Falls in a Danish Forest: When a Copenhagen Front-Desk Agent Meets a Japanese Tour Guide
To Police or to Please: Boxed Lunch Courtesy at the Breakfast Buffet
Wowiesatisfy Online Cancelation: Customer Charged After Canceling Membership
Out of Soup: Resolving Customer Complaints in Hospitality Management
Dilemma in a High-Speed Train: Resolving Customer Complaints in Hospitality Management
Can Concierge Class Offer Concierge Service for Our Cruise Vacation? Resolving Customer Complaints in Hospitality Management
Front-Desk Agents Versus Flight Attendants — “Can You Just Check Me In?” Resolving Customer Complaints in Hospitality Management
When in Rome – Intercultural Competency and Intercultural Sensitivity in Hospitality Management Education
Life Vest or Straitjacket? Engaging Customers in the Crisis Management Service Encounter
Strike Three. You’re Out! Service Recovery in Retail Banking Services
Noname Nightmare: Resolving Customer Complaints in Hospitality Management
Index