Business Intelligence and Its Impact on Decision Making

Contemporary organisations are data-driven with sophisticated and strong Information Technology (IT) supporting the Business Intelligence (BI) systems. Due to the Industrial Revolution 4.0, businesses are subjected to volatility, uncertainty, complexity, and ambiguity (VUCA). The accuracy and agility of decision making (DM) play a key role in the success of contemporary organisations. Traditional methods of DM, i.e. based on tacit knowledge, are no longer relevant in the constantly altering business scenarios. Innovations in the IT domain have accomplished systems to gather and process business data at an exponential speed. Context-driven analytics along with computation capability and performance-driven visualisation have become an implicit need for businesses. BI systems offer the capabilities of data-driven DM simultaneously allowing organisations to predict the future business scenarios. Qualitative research is conducted in this chapter. In the research, interviews, questionnaires, and secondary data from previous research are used as data source. Case studies are discussed to clarify the business use cases of BI systems and their impact on managerial DM. Theoretical foundations are stated basis a thorough literature review of the available body of knowledge. The current environment demands data-driven DM in an organisation at all levels, i.e. strategic, tactical, and operational. Heterogeneous data sources add unlimited value to the decision support systems (DSSs). The BI systems have become an integral part of the technology landscape and an essential element in managerial DM. Contemporary businesses have deployed BI systems in all the functions.