Investigating the Role of Business Model Innovation in the Relationship Between Digitalization and Firm Performance

Digitalization is considered an emerging phenomenon that enables businesses to develop new markets and business models. It helps firms expand the scope of their activities and enables organizations to become more efficient. It is now a reality for firms and contributes to their value creation. Thus, the aim of this paper is to investigate the relationship between digitalization and firm performance through the mediating role of business model innovation (BMI) and to do so, a self-administered questionnaire with a sample of 70 Tunisian firms was conducted for this purpose. The main result of the analysis, confirms that digitalization is positively related to business performance, with BMI mediating this relationship.