Martha Van Rensselaer and the Delineator 's homemaking department
Abstract
Purpose
The purpose of this paper is to look at the role played by home economists in providing information to consumers about household products. The work of home economist and educator Martha Van Rensselaer is reviewed, specifically her time as editor of the homemaking department of women's magazine Delineator from 1921‐1926.
Design/methodology/approach
The paper used qualitative analysis of the content of the homemaking department under Van Rensselaer as well as quantitative analysis of the advertising during those years. Documents from several manuscript collections were used as well.
Findings
Content analysis showed a shift over the years from 1921‐1926 from broader social themes to greater emphasis on specific homemaking tasks. Ads were regularly placed next to related editorial content, but under Van Rensselaer no brand names were mentioned editorially.
Research limitations/implications
Since this research focused on one magazine, comparison with homemaking departments in other women's journals at this time would provide useful context.
Originality/value
The specific example provided illuminates the evolving relationship between advertisers, home economists, media and consumers.
Keywords
Citation
Ellen Zuckerman, M. (2013), "Martha Van Rensselaer and the
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited