The influence of organisation culture on E-commerce adoption
Abstract
Purpose
The purpose of this paper is to empirically examine the influence of different organisational cultures on e-commerce adoption maturity in small- and medium-sized enterprises (SMEs).
Design/methodology/approach
The data for this study were gathered using postal survey questionnaire and analysed using quantitative analysis methods.
Findings
The result indicates a positive correlation between adhocracy culture and e-commerce adoption. However, those firms with hierarchy cultural characteristics indicate a negative correlation in relation to e-commerce adoption. The organisational culture differences explain these issues.
Research limitations/implications
The analysis is conducted in a single country (i.e. Sri Lanka). Initial findings provide a basis for further research in other country.
Practical implications
This research reveals the significance of organisational culture and how it influences e-commerce adoption maturity, both positively and negatively. The research findings are useful for SMEs that are planning or are in the process of implementing or reviewing their e-commerce, as well as for SMEs policy makers and business support community that engaged with e-commerce initiatives.
Originality/value
This study is the first to research the influence of different types of organisational cultures on e-commerce adoption maturity. It fills the research gap by advancing the understanding between the association of organisation cultures and e-commerce adoption.
Keywords
Acknowledgements
An earlier version of this paper appeared in the Proceedings of 24th Australasian Conference on Information Systems, ACIS 2013 as: Senarathna, Ishan, Warren, Matthew, Yeoh, William and Salzman, Scott (2013), “An Empirical Study of the Influence of Different Organisation Cultures on E-Commerce Adoption Maturity”, in unknown (Ed.), Proceedings of the 24th Australasian Conference on Information Systems; ACIS 2013, RMIT, Melbourne, Vic., pp. 1-10”.
Citation
Senarathna, I., Warren, M., Yeoh, W. and Salzman, S. (2014), "The influence of organisation culture on E-commerce adoption", Industrial Management & Data Systems, Vol. 114 No. 7, pp. 1007-1021. https://doi.org/10.1108/IMDS-03-2014-0076
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited