Validating two shortened versions of the fitness switching cost scale
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 15 February 2024
Issue publication date: 19 March 2024
Abstract
Purpose
Although the fitness switching costs scale (FSCS) was shown to have sound psychometric properties, the length of the 54-item may impose burdens on survey participants and present methodological and analytic challenges for researchers and practitioners. Therefore, the present study shortened and validated two versions of the FSCS, namely the 33-item FSCS (FSCS-33) and the 11-item FSCS (FSCS-11).
Design/methodology/approach
In Study 1 (n = 411), the most useful items from the FSCS for the FSCS-33 and FSCS-11 were identified using item response theory (IRT). Study 2 (n = 391) and Study 3 (n = 400) assessed the psychometric properties of the FSCS-33 and FSCS-11, respectively, using partial least squares structural equation modeling.
Findings
The FSCS-33 and FSCS-11 demonstrated strong reliability and validity in assessing switching costs in fitness centers.
Originality/value
The psychometrically sound short-form scales provide researchers and practitioners with convenient and accurate means of measuring switching costs in fitness centers.
Keywords
Citation
Kim, K. and Lee, S. (2024), "Validating two shortened versions of the fitness switching cost scale", International Journal of Sports Marketing and Sponsorship, Vol. 25 No. 2, pp. 419-443. https://doi.org/10.1108/IJSMS-06-2023-0114
Publisher
:Emerald Publishing Limited
Copyright © 2024, Emerald Publishing Limited