An Interview with Paul Vaughan, Commercial Director, The Rugby Football Union (RFU), England

Abstract

In this interview, Paul Vaughan, Commercial Director of the Rugby Football Union (RFU), focuses on the challenges and opportunities that the sports industry faces from the transnational flow of capital, people, goods, services and images. Vaughan highlights the importance, even for an organisation keyed on the promotion, celebration and success of national identity, of engaging with and negotiating with the presence of transational organisations, institutions and movements.

Keywords

• Rugby
• National identity
• International brands
• Local markets
• Lifestyles

Citation

Silk, M.L. (2001), "An Interview with Paul Vaughan, Commercial Director, The Rugby Football Union (RFU), England", International Journal of Sports Marketing and Sponsorship, Vol. 3 No. 2, pp. 12-27. https://doi.org/10.1108/IJSMS-03-02-2001-B004

Publisher

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Emerald Group Publishing Limited

Copyright © 2001 by Winthrop Publications Limited

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