Understanding Globalisation: Transnational Marketing & Sponsorship
Michael L. Silk
(School of Physical Education, Sport & Leisure, De Montfort University, Bedford MK40 2BZ, UK)
David L. Andrews
(Dept of Human Movement Sciences and Education, University of Memphis, TN 38152-3480, USA)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 June 2001
159
Citation
Silk, M.L. and Andrews, D.L. (2001), "Understanding Globalisation: Transnational Marketing & Sponsorship", International Journal of Sports Marketing and Sponsorship, Vol. 3 No. 2, pp. 2-6. https://doi.org/10.1108/IJSMS-03-02-2001-B002
Publisher
:Emerald Group Publishing Limited
Copyright © 2001 by Winthrop Publications Limited