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Godrej properties: valuation using the capital cash flow technique

Rajni Kant Rajhans (School of Construction Management, National Institute of Construction Management and Research – Pune, Delhi, India)

Publication date: 9 September 2020

Abstract

Learning outcomes

The case is focused to meet the following learning objectives: the readers will be able to recall basic cash flow estimation concepts; and the readers will be able to explain various features of capital cash flow (CCF). The participants will be able to implement the CCF model in real estate firm valuation. The participants will be able to compare CCF and free cash flow to the firm (FCFF) models. The participants will be able to evaluate the benefits of CCF over FCFF. The readers will be able to construct the CCF valuation model for firm valuation.

Case overview/synopsis

On 19th April 2019, Mr Kai, an analyst tracking real estate firms was excited to present to his team a new robust technique of firm valuation suitable for real estate companies, namely, the CCF technique and was also keen to deliberate on its application. Though the investment scope using this technique could be located in Godrej properties (GP), a reputed brand and the largest listed real estate developer by sales in 2018, yet, he was concerned about the assumptions of growth of real estate industry in India, in general, and the GP in particular. Importantly, this was because the real estate market in India was undergoing many structural changes. For instance, the buyers’ preferences were changing and unsold inventory in the industry was at its peak. Under these market conditions, an announcement was made by GP about a target return on equity of 20% in 2018–2023 expecting a dominant place in the real estate market in India, which also carried the threat of jeopardizing the reputation of GP, if under any circumstance the target was not accomplished.

Complexity academic level

Masters program.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS: 11 Strategy.

Keywords

Acknowledgements

The case has been written to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation.

Citation

Rajhans, R.K. (2020), "Godrej properties: valuation using the capital cash flow technique", , Vol. 10 No. 3. https://doi.org/10.1108/EEMCS-01-2020-0026

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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