Investigating the factors affecting the intention to adopt cloud-based ERP systems during the COVID-19 era: evidence from Jordan

Generally, the use of cloud-based services has proliferated all around the world. This tendency increased dramatically during the coronavirus disease 2019 (COVID-19) pandemic when many people were obliged to conduct business remotely. This research study aims to investigate the intentions to adopt (IA) cloud-based enterprise resource planning (ERP) systems in Jordan, as this sort of research is scarce in developing countries. Specifically, this research study combined the model of Diffusion of Innovation (DOI) and the Technology-Organization-Environment (TOE) framework, in addition to looking at COVID-19 as a moderating variable.

Data were collected from 60 participants working in Jordanian companies that currently use, or have the intention to use, cloud-based ERP systems. An online questionnaire was developed and used to collect responses. The study hypotheses were examined statistically using simple regression analysis and hierarchical multiple regression.

The study results clearly indicate that complexity, observability, employee information technology (IT) skills, organizational culture (OC) and top management support significantly affect the intention to adopt cloud-based ERP systems. In contrast, relative advantage (RA), compatibility, trialability, regulatory environment and competitive pressure had no significant effect on adoption intention. Interestingly, the advent of COVID-19 increased the intention to adopt cloud-based ERP systems.

The study's findings will provide theoretical and practical suggestions for the effective adoption of cloud ERP in Jordan, as well as aiding other developing nations in comparable situations in implementing cloud-based ERP systems.

The study enriches the knowledge and further examines the underlying reasons for adopting cloud-based ERP systems in a developing country.