The sunk cost fallacy and throwing the baby out with the bathwater: a little like rocket science
Basil P. Tucker
(UniSA Business, University of South Australia, Adelaide, Australia)
Hank Alewine
(College of Business, The University of Alabama in Huntsville, Huntsville, Alabama, USA)
Accounting, Auditing & Accountability Journal
ISSN: 0951-3574
Article publication date: 11 May 2021
Issue publication date: 1 June 2021
346
Citation
Tucker, B.P. and Alewine, H. (2021), "The sunk cost fallacy and throwing the baby out with the bathwater: a little like rocket science", Accounting, Auditing & Accountability Journal, Vol. 34 No. 4, pp. 1016-1017. https://doi.org/10.1108/AAAJ-05-2021-121
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited