Prelims

Half Title Page

Events Management for the Infant and Youth Market

Title Page

Events Management for the Infant and Youth Market

Edited by

Hugues Seraphin

Oxford Brookes Business School, UK

United Kingdom – North America – Japan – India – Malaysia – China

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Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2023

Editorial matter and selection © 2023 Hugues Seraphin.

Individual chapters © 2023 The authors.

Published under exclusive licence by Emerald Publishing Limited.

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ISBN: 978-1-80455-691-7 (Print)

ISBN: 978-1-80455-690-0 (Online)

ISBN: 978-1-80455-692-4 (Epub)

About the Contributors

Yasmine Ait-Challal holds a Master's degree in Business Sciences with a marketing option. She is currently preparing a PhD in Territorial Marketing at EHEC Algiers (Business School – Kolea University Centre). She is also a member of the Marketing laboratory within the same school. Her research mainly focusses on sports events and their impact on destinations. She has participated in colloquiums and conferences. Her last one was in an international colloquium in India (ICOMBS 2022).

Kamila Ait-Yahia Ghidouche is a Professor at EHEC Algiers (Business School – Kolea University Centre). She teaches modules related to marketing, consumer behaviour and territorial marketing. She is currently Deputy Director of research programming at DGRSDT/MESRS (Directorate General for Scientific Research and Technological Development, Ministry of Higher Education and Scientific Research). Her main areas of research are marketing and its fields of application, more specifically: attractiveness and territorial marketing, the image of cities, the impact of events on cities, citizen participation and smart cities. She has moreover published several articles on the subject and has presented her work in numerous international conferences (IPBA, MTO, INTI, CIST…). In addition, she is a member of scientific committees in many conferences on marketing and tourism in North Africa.

Jan Carlyle is the Founder and Managing Director of events agency Autumn Live Ltd, who deliver live, online and hybrid events and experiences within the creative, digital, tech, health and wellbeing sectors. Jan is also the curator and licensee for TEDxWinchester (which ran in 2020, 2022 and is licenced for 2023). She is an award winner with BIMA, recognised as a Champion for Change as part of BIMA100. Jan chairs Be One Percent, a charity dedicated to alleviating poverty through collective giving, and is a trustee of The Cowrie Scholarship Foundation, which funds Black British students to attend university in the United Kingdom.

Karen Cripps is a Senior Lecturer in Leadership at Oxford Brookes Business School, UK. She holds a PhD in Sustainable Supply Chain Management in UK Tour Operations, and her research focusses on the application of responsible management in education. She is an active member of the United Nations ‘Principles of Responsible Management’ (PRME) network, with a particular interest in the ‘sustainability mindset’. She acts as a ‘sustainability leader’ mentor for the World Economic Forum ‘Global Shaper’ programme, and combined with her extensive background in sustainability management and education, Karen is now focussed on maximising student empowerment for sustainability careers.

Emma Delaney has 25 years' experience as an event management practitioner and an academic. This includes working in visitor attractions, theatres and local authorities and delivering events for a variety of clients including political parties, the Trades Union Congress (TUC) and the National Health Service (NHS). Emma has a first degree in languages, from The University of Wales, Trinity St David, and both her MA in Education (with distinction) and PhD were awarded from the University of Chichester. Emma is a Senior Lecturer at the University of Surrey within the School of Tourism and Hospitality Management. Emma's publications include Working with Venues for Events (under the name Emma Nolan, Routledge, 2018), and her current research interests are centred on the MICE sector. She is particularly interested in destination competitiveness for MICE events and the site selection process in the organisation of international association conferences.

Souad Djedi-Birady is a Lecturer in Marketing in the School of Higher Commercial Studies (EHEC Algiers). She has worked for prestigious food brands at her early career before turning to academia. Dr Souad DJEDI holds a PhD in the field of Marketing (2021), her thesis exploring how children interact with food brands. Her current work focusses on consumer studies with a keen interest for children as current and future consumers. Her interest in researching children is now directed more towards issues of responsible and sustainable consumption in this target group.

Fatemeh Fehrest is a PhD candidate in Tourism at James Cook University. Her thesis topic is on humourous interpretation for children in tourism settings. She is particularly interested in working with children and enhancing their learning experience in the context of tourism through engaging them in fun activities.

Faouzi Ghidouche is a Professor at EHEC Algiers (Business School – Kolea University Centre) and member of the Thematic Interest Group ‘Retailing in emergent countries’ of the French Association of Marketing (AFM). He has also served as Head of HEC Algiers. His primary research subject focusses on studying large-scale trade and retailing. He presented his work and his contributions in many international conferences (CIST, IPBA, INTI) related to trade and services in emerging countries.

Vanessa G. B. Gowreesunkar is an Associate Professor with varied research interests in tourism. She is a citizen of Mauritius with a PhD cutting across three disciplines, namely Tourism Management, Communication and Marketing. Vanessa is the Associate Editor of the Emerald International Journal of Tourism Cities. With over a decade of experience in teaching, training and research, Vanessa has brought her contributions in various international universities and educational institutions. She currently serves as Associate Professor at the Anant National University in India. Previously, she was assuming the role of Head of Department for Hospitality and Tourism at the University of Africa. Vanessa is an editorial board member of several scientific journals and has a number of publications in Scopus-indexed journals. Vanessa is the main editor of a number of international textbooks, and she has authored/co-authored several research articles and book chapters.

Sarah Green is a Senior Lecturer in Digital Marketing at the University of Winchester. During her 30-year career in design branding and communications she has worked on a multitude of projects and events in the United Kingdom and abroad. With expertise in art and design she has formulated original and unique learning experiences for young children and students. In 2014 Sarah established Birdhouse Studio, a design education company with a specialism in teaching young children the principles of design in a high-quality, fun and engaging way. This included the planning, content and management of many workshops, after-school clubs, parties and other events that focussed on embracing the practices and approaches of ‘grown-up’ design and creative industries. Sarah is currently undertaking a Doctoral study on the impact of the design of spaces on the user experience.

Marie Haverly is an experienced wedding and event planner who currently leads the BA (Hons) Event Management UG programme at the University of Winchester. She has recently published a wedding planners guide and strives for excellence in event management study and employability skills within the event industry. Marie has a keen interest managing visitor expectations at weddings and events, and this includes ensuring children are well cared for and entertained. Marie has been an academic since 2015, prior to which she ran a successful wedding planning business in Hampshire, UK, and worked with over 600 couples over this time. She now enjoys sharing her knowledge and skills with students and fellow event planners.

Ricardo Jorge da Costa Guerra holds a PhD in Tourism, Leisure and Culture from the University of Coimbra, under the subject of health and wellness tourism and local development strategies. He completed an MSc in Tourism Management and Development and a degree in Tourism Management and Planning both at the University of Aveiro. Recently, he obtained the title of Specialist in Hospitality and Catering. Currently, he is an Assistant Professor and Subdirector of the Higher School of Tourism and Hospitality of the Polytechnic Institute of Guarda, where he coordinates the Degree in Hotel Management. He is also the representative of the Polytechnic Institute of Guarda in the Network of Higher Education Institutions for the Preservation of the Mediterranean Diet. He is an integrated researcher at CEGOT and also collaborates with CiTUR and UDI/IPG and has published several peer-reviewed articles, books, book chapters and participated in investigation projects.

Abi Knapton is an events manager at ReesLeisure, a sports event management company based in Hampshire. She leads on the operations of many sporting events including the ABP Southampton Marathon, Winchester Marafun and TryTri Events. She graduated with a degree in Events Management from the University of Winchester in 2020.

Tamas Lestar holds a PhD in Management and Sustainability from the University of Essex. He is a Senior Lecturer in Responsible Management and Leadership, University of Winchester. For several years, he has been studying spiritual communities and practices in the context of dietary change and sustainability transitions. Tamas investigates how religion enables or disables health and well-being, prosperity (without growth) and pro-environmental behaviour.

Luísa Lopes has been since 1999 an Assistant Professor at the Polytechnic Institute of Bragança. She holds a PhD in Business and Management Studies with a focus on Marketing and Strategic Management awarded by the University of Porto. She has a long curriculum in the private sector in functions linked with management and marketing. Her research interests include Relationship Marketing; Public and Nonprofit Marketing; Services Marketing; Higher Education Teaching; Tourism Marketing and Consumer Marketing. At the Polytechnic Institute of Bragança she holds various organisational positions and has promoted innumerous academic events. She attended several academic conferences both as an author and as a speaker. As a researcher she also collaborates with the Center of Tourism Research, Development and Innovation (CiTUR).

Charlie Mansfield has been a university lecturer since 1995 and taught at the University of Plymouth in Tourism Management and French, where he was also co-director of the heritage research centre. He completed a major, funded research project for the CNRS with the University of Paris 1 Panthéon-Sorbonne in digital heritage management and was a research academic with the University of Edinburgh from January 2005 until July 2009 where he successfully completed an AHRC-funded research project to digitise medieval texts. He is an independent researcher and travel writer, regularly running summer schools for literary travel writers and DMOs.

Marco Martins began his academic studies with a BA in Marketing and Advertising at the Higher Institute of Business and Tourism (ISCET). In 2012 he was awarded with a PhD in Tourism Sciences by the Université de Perpignan Via Domitia (France). Now he is an independent researcher, but he was an invited lecturer in several higher education institutions in Portugal, of which were ESACT of the Polytechnical Institute of Bragança, ESTH of the polytechnic Institute of Guarda; ISCET – Higher Institute of Business and Tourism – ISCET, among others. He is an editorial board member in the Journal of Advanced Research, a published author and reviewer for several leading journals.

Zohre Mohammadi is a Lecturer at University of Greenwich and a Senior Research Fellow in Tourism at James Cook University, Singapore. She received her PhD in Tourism in 2019 with her qualitative study on Childhood Travel Experiences and Motivations. Her research focus is on tourism behaviour and experience, tourism marketing and events, activities and amenities for children in order to introduce new emerging markets.

Giuseppe Pellegrini Masini is an Associate Professor at the Norwegian University of Science and Technology NTNU and an environmental social scientist working on the drivers and barriers affecting the development of bottom-up initiatives and social innovations involving renewables, sustainable transportation and energy consumption in buildings. His specific focus is on energy justice, climate justice and related policies. Currently, he is a principal investigator and WP leader in the H2020 ACCTING project, while in the recent past, he worked on the H2020 ENTRANCES and SMARTEES projects. In 2017, he gained his PhD at Heriot-Watt University (School of Energy, Geoscience, Infrastructure and Society), where he researched social acceptability of onshore wind farms. He has published with Routledge a monograph titled ‘Wind Power and Public Engagement: Co-operatives and Community Ownership’, and several of his papers were cited in official reports of the IPCC Intergovernmental Panel on Climate Change.

Chris Powell is the Director of The Event Expert provides event management courses and event consultancy services covering all types of business, public and virtual events. As a 25-year career event professional, he has been helping his clients from the United Kingdom, Europe and the Middle East develop the ideas, skills and confidence to run successful and rewarding events. He is a self-confessed live and virtual event groupie…a lover of all thing's events, speaker, blogger and author. With over 500 events delivered and 6,000+ event managers trained he is above all else, an events practitioner.

Lara Santos hold a PhD in Marketing and Strategy (2019) awarded by a consortium formed by University of Minho, University of Aveiro and University of Beira Interior, a Master's in Social Economy (2009) awarded by University of Minho and a degree in Social Service (2006) awarded by the Portuguese Catholic University.

At the moment she is an Assistant Professor at School of Communication, Architecture, Ars and Technologies of the Lusófona University. She is also invited Assistant Professor at the School of Communication, Administration and Tourism of the Polytechnical Insitute of Bragança. Furthermore, she is a researcher at TRIE – Transdisciplinary Research Center for Entrepreneurship and Ecosystem Innovation, and has published some peer-reviewed articles, participated in research projects and is reviewer for the Cross Cultural and Strategic Management journal.

Hugues Seraphin is a Senior Lecturer in Tourism, Hospitality and Events Management at the Oxford Brookes University. Hugues Seraphin holds a PhD from the Université de Perpignan Via Domitia (France). He has 20 years of teaching experience (including 12 years at The University of Winchester Business School, UK).

Shem Wambugu Maingi is a Lecturer within the Department of Hospitality and Tourism Management, Kenyatta University. He is an African researcher on sustainable tourism development in Africa and currently co-editing books in the area. He is an expert member of the International Scientific Committee on Cultural Tourism of ICOMOS (ICTC) as well as a member of the IUCN WCPA Tourism and Protected Areas Specialist Group TAPAS.

List of Contributors

Acknowledgements

The emerging topic of childism in Events Management (and related topics) has been addressed in this book from different perspectives by both academics and practitioners. As editor of this book, I would therefore like to thank all the contributors for sharing their experience and expertise through the chapters they have submitted. I would also like to thank them for the quick turn-around of their chapter after receiving feedback from me. Finally, I would like to thank Emerald Publishing for its support with this project.