Pandemic and Tourism: From Health Emergency to Standard Operating Procedures (SOPs) Adherence—Insights of Novel Adaptations in the New Normal

Tourism and health outbreaks share a symbiotic history (Hall, Scott, & Gössling, 2020; Ozbay, Sariisik, Ceylan, & Çakmak, 2021). Pandemics, epidemics, and endemics have transformed the perception of tourists. Previous outbreaks were geographically limited, resulting in the substitution effect (Prideaux, 2005; van der Veen, 2014). However, the COVID-19 pandemic urged the authorities to cease mobility worldwide. Evidently, mobility-oriented businesses like tourism have received immediate impacts from the pandemic. From shutdown to the minimum clearances, under strict restrictions, the tourism industry suffered atypical outcomes. Heat check-meters, contactless check-ins and check-outs, automotive service trays and counters, and reduced carrying capacity have been introduced to curb the impact of the pandemic on tourism. Tourism requires, throughout its cycle—before, during, and after the trip—the use of artificial intelligence, virtual reality, augmented reality, the internet of things, and geotargeting (Buhalis & Amaranggana, 2015). The usage of technology has been assured to be compatible with the prerequisites of restrictive and compliance measures (Lau, 2020). Moreover, in the supply sector, a competitive environment has also been created to market these new modified products and services. This chapter pursues the investigation of new offerings in a different normal, concerned with health issues, ethical behaviors, and trips with a social purpose to contribute to local development. Secondary data analysis has been performed to achieve this goal. This study implicates the new offerings duly implemented during the new normal.