Strategy by degrees: How corporate universities can help companies plan for the future

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.

Corporate universities date back to the 1950s when General Electric founded “Crotonville” to train its managers. They fulfill a broad range of needs from elite “boot camps” to training in company procedures and philosophies and there are now over 1,500 of them in the USA. Some even function as adult education colleges for employees. Such diversity makes it hard to generalize but new research from Germany – where corporate universities are relatively new – reveals a new and growing emphasis on strategy process and development. This, in turn, suggests a new and decisive role for the corporate university.

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.