Follow the rainbow: a knowledge management framework for new product introduction
Abstract
This paper describes the development of a knowledge management framework for the “new product introduction process” of Motorola. Motorola operates in a very dynamic business with short product cycles, and has a clear need, therefore, to leverage the knowledge available worldwide. After developing a theoretical framework that reflected Motorola’s business processes, a large‐scale survey among workers at different locations in the world was conducted. The survey results were used for the design of a knowledge management framework, which supports sharing of various types of knowledge on different business levels.
Keywords
Citation
Herder, P.M., Veeneman, W.W., Buitenhuis, M.D.J. and Schaller, A. (2003), "Follow the rainbow: a knowledge management framework for new product introduction", Journal of Knowledge Management, Vol. 7 No. 3, pp. 105-115. https://doi.org/10.1108/13673270310485668
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited