The dual risks of market exchange: the roles of marketing institutions and activity in the transition process
International Journal of Entrepreneurial Behavior & Research
ISSN: 1355-2554
Article publication date: 1 April 1997
Abstract
Examines the risks that simultaneously arise for buyers and sellers in the process of market exchange and argues that a key role of marketing institutions is that they reduce or modify these risks; without such institutions market the development of market exchange in society has significantly hampered. These observations are crucially relevant to the transition process in Eastern Europe where the institutional dimension of the marketization process have been largely ignored.
Keywords
Citation
Yamin, M. (1997), "The dual risks of market exchange: the roles of marketing institutions and activity in the transition process", International Journal of Entrepreneurial Behavior & Research, Vol. 3 No. 1, pp. 19-29. https://doi.org/10.1108/13552559710170883
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited