Three ways consumers look at CSR: Attitudes vary but the customer wants to be a winner

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Whatever the product or service, whatever the organization, these days corporate social responsibility is an essential part of doing business. Not having a strategic plan for acting in a socially responsible manner, and letting your customers know what you are about, is an open invitation to competitors to muscle in on your enterprise.

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.