International success or failure: Comparing the strategies of two fashion retailers

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Over the years, fashion companies have evolved to become the most prolific, dynamic and successful category of international retailers. In 2003, all but one of Europe's top 18 specialist clothing retailers measured by sales operated in markets outside their country of origin. In the UK market, 18 of the top 20‐selling clothing retailers either operate foreign stores, or are foreign owned. Europe's fastest growing international fashion retail group, Inditex, reported that 54 percent of their total sales are outside their domestic market.

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.