IBM, Procter & Gamble and Deloitte Touche are putting design at the heart of things: How looks can kill (the competition)

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Ask any business leader, or any ordinary Joe in the street, about a successful design‐led company, and the vast majority will mention one word: Apple. As sure as Sir Isaac Newton's apple will always fall to the ground, it seems that Steve Jobs' firm will always lead the way in design and technology for the masses. But can companies in other fields sprinkle a little of the Apple magic into their business to create growth?

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.