Book contents
- Human–Wildlife Interactions
- Conservation Biology
- Human–Wildlife Interactions
- Copyright page
- Dedication
- Contents
- Contributors
- Foreword
- Preface
- Map
- 1 Human–Wildlife Conflicts and the Need to Include Coexistence
- 2 A Multilevel, Systems View of Values Can Inform a Move towards Human–Wildlife Coexistence
- 3 Broadening the Aperture on Coexistence with Wildlife through the Lenses of Identity, Risk and Morals
- 4 Understanding Emotions As Opportunities for and Barriers to Coexistence with Wildlife
- 5 Tolerance for Wildlife
- 6 A Framework for Assessing and Quantifying Human–Wildlife Interactions in Urban Areas
- 7 Predators in Human Landscapes
- 8 Corridor of Conflict
- 9 A Collaborative Approach for Coexistence with Wildlife in Rural Regions of Japan
- 10 Towards Tolerance and Coexistence
- 11 Elephants and Bees
- 12 The Twin Challenges of Preventing Real and Perceived Threats to Human Interests
- 13 Conflict and Coexistence with Invasive Wildlife
- 14 Institutions for Achieving Human–Wildlife Coexistence
- 15 Worldviews and Coexistence with Coyotes
- 16 Conservation Marketing As a Tool to Promote Human–Wildlife Coexistence
- 17 Leaping Forward
- 18 Towards Human–Wildlife Coexistence through the Integration of Human and Natural Systems
- 19 Planning for Coexistence in a Complex Human-Dominated World
- 20 Human–Wildlife Interactions
- Index
- Plate Section (PDF Only)
- References
16 - Conservation Marketing As a Tool to Promote Human–Wildlife Coexistence
Published online by Cambridge University Press: 19 April 2019
Book contents
- Human–Wildlife Interactions
- Conservation Biology
- Human–Wildlife Interactions
- Copyright page
- Dedication
- Contents
- Contributors
- Foreword
- Preface
- Map
- 1 Human–Wildlife Conflicts and the Need to Include Coexistence
- 2 A Multilevel, Systems View of Values Can Inform a Move towards Human–Wildlife Coexistence
- 3 Broadening the Aperture on Coexistence with Wildlife through the Lenses of Identity, Risk and Morals
- 4 Understanding Emotions As Opportunities for and Barriers to Coexistence with Wildlife
- 5 Tolerance for Wildlife
- 6 A Framework for Assessing and Quantifying Human–Wildlife Interactions in Urban Areas
- 7 Predators in Human Landscapes
- 8 Corridor of Conflict
- 9 A Collaborative Approach for Coexistence with Wildlife in Rural Regions of Japan
- 10 Towards Tolerance and Coexistence
- 11 Elephants and Bees
- 12 The Twin Challenges of Preventing Real and Perceived Threats to Human Interests
- 13 Conflict and Coexistence with Invasive Wildlife
- 14 Institutions for Achieving Human–Wildlife Coexistence
- 15 Worldviews and Coexistence with Coyotes
- 16 Conservation Marketing As a Tool to Promote Human–Wildlife Coexistence
- 17 Leaping Forward
- 18 Towards Human–Wildlife Coexistence through the Integration of Human and Natural Systems
- 19 Planning for Coexistence in a Complex Human-Dominated World
- 20 Human–Wildlife Interactions
- Index
- Plate Section (PDF Only)
- References
Summary
Although conservation projects on antagonistic relations between people and wildlife often focus on technical fixes and economic compensation, much of the long-term success or failure of conservation rests on the ability to influence human behaviour. Social marketing is increasingly being recognized by conservationists as an applied approach to address environmental challenges through behavioural sciences. In this chapter we will place human behaviour at the centre of human–wildlife coexistence and discuss how the defining characteristics of social marketing interventions can reshape the way conservationists perceive coexistence and engage outside stakeholders. We will focus on core elements of social marketing interventions as defined by the literature and provide examples of how the use of these principles has supported interventions to improve human–wildlife coexistence. Given the sensitivity of situations involving human–wildlife coexistence and the increasing interest in behavioural change in the conservation community we will also discuss some of the ethical implications of social marketing interventions and in dealing with influencing human behaviour.
- Type
- Chapter
- Information
- Human–Wildlife InteractionsTurning Conflict into Coexistence, pp. 335 - 358Publisher: Cambridge University PressPrint publication year: 2019
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