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Digital servitization: An effective tool of attracting customers in modern business world

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Original Article

Author Details : Vanshika Parate, Bhumika V Hiremath, R. K. Tailor*

Volume : 9, Issue : 4, Year : 2022

Article Page : 207-209

https://doi.org/10.18231/j.jmra.2022.041

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Abstract

Digital technology is present within each stage of process and are present at all the stages as well. There are two types of models in digital servitization. These two are continuous and discontinuous processes. The continuous model helps to develop the existing business model of the company and enhances it for better understanding. Discontinuous model makes a whole new business model for the company and scraps out the old model. The company has to change its whole business model when they adopt discontinuous model for itself. This model is more time consuming and more costly than the other.

Keywords: Digital Servitization, Servitization, Transformation

How to cite : Parate V, Hiremath B V, Tailor R K, Digital servitization: An effective tool of attracting customers in modern business world. J Manag Res Anal 2022;9(4):207-209

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