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A study on advertisement strategies adopted by FMCG companies with special reference to nutritional drink products for kids

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Original Article

Author Details : Vikas Neharkar, Nilesh Anute*

Volume : 9, Issue : 2, Year : 2022

Article Page : 113-119

https://doi.org/10.18231/j.jmra.2022.022

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Abstract

The main objective of writing this research paper is to identify the advertisement strategies used by nutritional drink companies for children.In today's technology advertising is very important to staying our product in the market and for attracting customers tothe brand. And as per increasing technology companies get moving toward new strategies and plans.Now all companies know that children’sproducts like nutritional drinks are the need of today's children Andallcompanies make theiradvertisements with the appeals like Rational appeal, Emotional appeal and motivation appeal to attract childrenand to give product informationto children parents.All companies create advertising byusing celebrities, sportsmen,and mainly moms and their children. In this typeof nutritional drink advertising, they are a health care product and in Indiawhen the healthof children comes then major factors come with Mother and those strategies are mostlyused by the health care companies.Thisresearch paperhas shown aboutadvertising strategiesof the top 6 healthnutritional drink company's products.

Keywords: Nutritional drink, Advertisement strategies, Advertisement appeal
 

How to cite : Neharkar V, Anute N, A study on advertisement strategies adopted by FMCG companies with special reference to nutritional drink products for kids. J Manag Res Anal 2022;9(2):113-119

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