Journal of Management Research and Analysis

Print ISSN: 2394-2762

Online ISSN: 2394-2770

CODEN : JMRABX

Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...

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Review Article


Article page

152-154


Authors Details

Sunil Chaudhry*, Vishwas Sovani


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Imparting medical knowledge to pharmaceutical sales force


Review Article

Author Details : Sunil Chaudhry*, Vishwas Sovani

Volume : 8, Issue : 4, Year : 2021

Article Page : 152-154

https://doi.org/10.18231/j.jmra.2021.031



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Abstract

Key customers of the pharmaceutical industry are qualified medical practitioners. To be able to stand their ground the sales representative needs training about medical terminology, the relevant disease, the molecule being marketed and some competitor information. A short induction could be followed by ongoing refresher training either face to face or online. The medical department has a major role to play here. Product launch training is planned by medical and marketing team based on the feature benefits of the product being launched. The training unit of the medical department of pharma companies are an inseparable part of the whole marketing effort.


Keywords: Training, Salesforce, Performance, Customer orientation, Effectiveness


How to cite : Chaudhry S, Sovani V, Imparting medical knowledge to pharmaceutical sales force. J Manag Res Anal 2021;8(4):152-154

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