Effect of corporate branding on industrial and organizational purchasing

T Bayavanda Chinnappa; N Karunakaran

Journal of Management Research and Analysis

Official Publication of Innovative Education and Scientific Research Foundation

Journal of Management Research and Analysis

Print ISSN: 2394-2762

Online ISSN: 2394-2770

CODEN : JMRABX

Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...

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90-93

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T Bayavanda Chinnappa, N Karunakaran*

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Effect of corporate branding on industrial and organizational purchasing

Original Article

Author Details : T Bayavanda Chinnappa, N Karunakaran*

Volume : 8, Issue : 2, Year : 2021

Article Page : 90-93

https://doi.org/10.18231/j.jmra.2021.018

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Abstract

Brands are an important asset to an organization, though intangible. Specifically in the B2B domain Brand building exercises are not flaunted but subtly carried out. A brand insight fortifies is the contents of this paper.

Keywords: Corporate, Branding, Purchasing, Industry, Organization.

How to cite : Chinnappa T B, Karunakaran N , Effect of corporate branding on industrial and organizational purchasing. J Manag Res Anal 2021;8(2):90-93

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