Current Trends in Pharmacy and Pharmaceutical Chemistry

Online ISSN: 2582-5062

Current Trends in Pharmacy and Pharmaceutical Chemistry is the official Journal of Ateos Foundation of Science Education and Research, hosted and Managed IP Innovative Publications Pvt. Ltd, New Delhi, India. Current Trends in Pharmacy and Pharmaceutical Chemistry is an open access, peer-reviewed quarterly international journal publishing since 2019 and is published under auspices of the Ateos Foundation of Science Education and Research. It aims to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. more...

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Editorial


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41-43


Authors Details

A.G. Nerkar*


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Pharmaceutical marketing scenario


Editorial

Author Details : A.G. Nerkar*

Volume : 4, Issue : 2, Year : 2022

Article Page : 41-43

https://doi.org/10.18231/j.ctppc.2022.008



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Abstract

Pharmaceutical marketing is an integral part of pharmaceutical business or trade. There has been significant increase in pharmaceutical generic, branded, ethical and barded generic drugs being marketed in India and being manufactured on Third party contract basis. There are several companies which manufacture the pharmaceutical medicines on third party basis and rarely possess their own units or pharmaceutical manufacturing plants. In this context the good and evil in marketing practices has been reviewed in this editorial.


Keywords: Editorial, Pharmaceutical Marketing Practices, Ethical, Generics


How to cite : Nerkar A, Pharmaceutical marketing scenario. Curr Trends Pharm Pharm Chem 2022;4(2):41-43

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