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Redefining HR using people analytics: the case of Google

Shweta Shrivastava (Faculty of Management Studies, University of Delhi, Greater Noida, India.)
Kritika Nagdev (Vivekananda Institute of Professional Studies, Delhi, India.)
Anupama Rajesh (Amity Business School, Amity University, Noida, India.)

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 12 March 2018

Issue publication date: 12 March 2018

9350

Abstract

Purpose

This paper aims to highlight the importance of analytics and its advantages in the human resource domain using the example of Google, which has extensively used analytics to improve various aspects of people management.

Design/methodology/approach

The paper discusses human resource analytics and illustrates how it has been successfully implemented by Google to enable better decision-making.

Findings

Implementation of analytics in the area of human resources can make people-related decision-making objective, transparent and data-driven and, thus, make the function “quantitative” in nature.

Originality/value

Although analytics has been widely implemented in functions such as finance and marketing, it is yet to gain a strong foothold in the domain of human resources. This paper discusses how Google, a leading organization in the field of technology, has been able to take impactful people-related decisions with the help of analytics.

Keywords

Citation

Shrivastava, S., Nagdev, K. and Rajesh, A. (2018), "Redefining HR using people analytics: the case of Google", Human Resource Management International Digest, Vol. 26 No. 2, pp. 3-6. https://doi.org/10.1108/HRMID-06-2017-0112

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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