University of Illinois Urbana-Champaign

The customer is always right: analyzing existing market feedback to improve TVs

Valderrama, Jose; Rawley, Laure; Smith, Simon; Whiting, Mark

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https://hdl.handle.net/2142/89411

Description

Title
The customer is always right: analyzing existing market feedback to improve TVs
Author(s)
Valderrama, Jose; Rawley, Laure; Smith, Simon; Whiting, Mark
Issue Date
2016-03-15
Keyword(s)
  • sentiment
  • features
  • products
  • covariance
  • consumers
Abstract
Online consumer reviews can be analyzed using an algorithm that quantifies the consumer’s sentiments towards a product as well as the sentiment towards specific features of a product. In turn, the covariance between different features can be analyzed and rated. Our research uses both feature and sentiment analysis to illustrate these correlations and consumer preferences.
Publisher
iSchools
Series/Report Name or Number
IConference 2016 Proceedings
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/89411
DOI
https://doi.org/10.9776/16589
Copyright and License Information
Copyright 2016 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.

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