NPR: The Trials and Triumphs of National Public Radio

Michael McCauley

Published by Columbia University Press 2005

NPR

The Trials and Triumphs of National Public Radio

Michael McCauley

https://doi.org/10.7312/mcca12160

Overview
Contents

About this book

This book tells the story of how NPR has tried to provide an alternative to commercial broadcasting. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties to the present. The book draws on a wealth of primary evidence, including interviews with people who have been central to the NPR story. It also looks at how the network's content is now targeted toward its most loyal listeners-highly educated baby-boomers-who help support their local stations through pledges.

The people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"—a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties—political battles, unseasoned leadership, funding problems—to a first-rate broadcast organization.

The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970s, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners—highly educated baby-boomers, for the most part—who help support their local stations through pledges and fund drives.

Author / Editor information

Michael P. McCauley, a former radio journalist, is associate professor of communication and journalism at the University of Maine. The lead editor of Public Broadcasting and the Public Interest, he lives in Bangor, Maine.
McCauley's meticulous research is presented with a human face.

Reviews

David Dzikowski:
[A] valuable contribution to the historiography of radio.

A book worth reading. Recommended.

Johanna Cleary:
In a highly readable work, McCauley offers a well-documented look at the people of NPR.

Topics

Frontmatter Publicly Available Download PDF	i
CONTENTS Publicly Available Download PDF	vii
ACKNOWLEDGMENTS Requires Authentication Unlicensed Licensed Download PDF	ix
1. A Lyceum of the Airwaves Requires Authentication Unlicensed Licensed Download PDF	1
2. The Very First Brush Strokes Requires Authentication Unlicensed Licensed Download PDF	13
3. The Price of Fame Requires Authentication Unlicensed Licensed Download PDF	37
4. Phoenix Rising Requires Authentication Unlicensed Licensed Download PDF	69
5. A Civilized Voice in a New Media Environment Requires Authentication Unlicensed Licensed Download PDF	91
Notes Requires Authentication Unlicensed Licensed Download PDF	131
Bibliography Requires Authentication Unlicensed Licensed Download PDF	161
Index Requires Authentication Unlicensed Licensed Download PDF	177

Language: English
Publisher: Columbia University Press
Audience: Professional and scholarly;
Pages
- Main content: 216

eBook

Published: June 14, 2005
ISBN: 9780231509954