The Minority Phenomena in the Contemporary Fashion: Based on the Minority Theory of G. Deleuze and F. Guattari

Min-Jung Choi; Juhee Park

doi:10.7233/ijcf.2020.20.1.044

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저널정보

한국복식학회
International Journal of Costume and Fashion 학술저널
International Journal of Costume and Fashion Vol.20 No.1
2020.6 44 - 57 (14page)
DOI : 10.7233/ijcf.2020.20.1.044

저자정보

Min-Jung Choi (Kookmin University)
Juhee Park (Kookmin University)

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The purpose of this research is to study the minority theory of Gilles Deleuze and Félix Guattari and to analyze the phenomenon of minority as apparent in contemporary fashion. Through the study of minority theory, three characteristics, namely “deterritorialization,” “politicality,” and “collectivity,” are analyzed. In contemporary fashion, the phenomenon of deterritorialization has emerged as dailiness of fashion to break down of boundaries between majorities and minorities. The phenomenon of politicality has emerged as designers’ criticism of the fashion system and political·social issues. Collectivity has emerged as a minorities-based fashion, to deterritorialize from the gaze and prejudice of the majorities. This study’s authors draw the conclusion that the areas of modern fashion in which the phenomenon of minority is definitely distinctive is feminist fashion, and it is discussed in depth on this basis. This study is meaningful in that it reveals that new perceptions and movements of minorities are exerting great influence on fashion by analyzing modern fashion from the perspective of minority theory.

#Deleuze and Guattari #Feminism #Minority #Minority fashion