The investors on Funds or linked funds in Taiwan are growing in recent years. Funds investment is deemed the indispensible tool for personal financial investment. This study aimed to analyze whether mutual fund customer perceived values are affected by perceived price, perceived risk, information quality, emotional value, and social value after financial tsunami in 2007. We try to understand the impact with the mutual funds to repurchase intention and word-of-mouth. Furthermore, this research tried to find the relation between customers' perceived value, repurchase intentions and word-of-mouth with the inertia. Based on the empirical analysis, we found that: 1. The perceived price, information quality, emotional value, and social value have significant positive impact on mutual fund customers' perceived value while perceived risk have negative impact. 2. The mutual fund customers' perceived value has positive impact on repurchase intentions and word-of-mouth. 3. Inertia decline the relation between customers' perceived value and repurchase intention, and the interfere effect of inertia between customers' perceived value and word-of-mouth is not remarkable. Finally, some suggestions were made to Wealth Management in Banking Industry according to our research findings.