Since 1980, the government started to put more emphasize on cultural industries, popularizing, preserving and developing these cultural industries based on its regional features. Ever since 2002, when the government listed ”Creative industry” as an important issue, it showed a more direct way for the country economic development in the future. In order to promote the development of regional industries, different towns held various kinds of festivals. Started from 1997, Taipei County Government holds ”Tu Cheng Aleurites Montana festival,” and listed as one of the main activities in cultural calendar. Because the festival combined the resources of culture, art, tourism, and industry in order to create regional features, it was a representative cultural festival. On the other hand, because of the tremendous business in the field of leisure industry, according to the demands of tourists, the key elements of success depends on the arrangement, management, and the effects of activities. According to this, this research sets the topic on ”The study of the travel behavior, satisfaction, and cognition for the benefit of the festival”. The below-mentioned points were the conclusions of our research: 1. The interviewees of this festival in 2009 mainly targeted on unmarried female students, in the age between 20-29, who graduated from college and got monthly pay below NT$15,000; 2. About the number of times tourists went to thisa festival, most tourists went to the festival for the first time; The companions with the tourists were mainly composed of relatives, and they know about this event by their friends; 3. By the analysis which were evaluated by tourists, among all average, ”Service satisfaction” got the highest point, and the following was ”the satisfaction of promotion.” We noticed a wide difference in gender difference on the satisfaction of service. On the contrary, age, income, and residency didn't show directly influence in their satisfaction of service.