Introduction: The purpose of this study was to explore the perceptions of body image among university students and the differences in perceptions among students. Methods: A survey with cluster sampling was conducted with freshman students of a university in central Taiwan. A total of 193 valid questionnaires were returned, and the data obtained were subjected to statistical analysis using descriptive statistics, t-test, one-way multivariate analysis of variance, and one-way analysis of variance. Results: 1. The average score for body image was 3.29; physical fitness orientation was scored the highest, whereas body satisfaction received relatively low means. 2. The body image of the students differed significantly by gender, number of exercise sessions per week, perceived body form, and BMI. Conclusion: University students with regular exercise habits had more favorable evaluations of their body image. Encouraging students to increase the number of exercise sessions per week may be an effective strategy for improving their individual body image.