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  • 學位論文

臺灣觀光旅展策略管理之研究-以K公司為例

The Study on The Strategic Management of Tourism in Taiwan - A Case of K Company

指導教授 : 林江峰
共同指導教授 : 賴錦璋

摘要


本研究希望能透過個案的專家訪談與資料的彙整,了解台灣觀光旅展產業概況以及探討台灣觀光旅展的策略管理,並且透過個案公司策略管理之分析提出對觀光旅展產業之建議。 本研究乃採質化研究,透過相關文獻理論,運用專家訪談法,將訪談內容分類並整理,歸納出結果發現個案與文獻的對於觀光旅展執行策略管理的與的方式有出入,並以以下重點為研究的結果: 一、 台灣觀光產業隨著政府的投資與人民的習慣一直呈現正向發展的趨勢,唯自2016年以後兩岸政策而有所影響,並隨著科技的發展與人民的習慣變更,觀光產業的服務模式亦有所變更。 二、 台灣觀光旅展業者隨著觀光產業的環境變動影響了目前的策略經營模式,採取以低參展門檻、與公會或同業合作、協助參展商推廣與促銷以及合併展覽的等模式為經營旅展的策略。 三、 觀光旅展業者所採取的策略管理模式與步驟與文獻相同,唯較缺乏對於同業競爭以外的競爭分析以及對於策略執行的成果較無全面性探討。

並列摘要


This study hopes that through case interviews and data collection, to understand the general situation of Taiwan tourism industry and exhibition tour of Taiwan tourism management strategy of tourism development, and through the analysis of strategy management of case, suggestions on Tourism Industry Exhibition tour. This study is a qualitative research, through the literature theory, using the method of expert interview, the interview content classification and sorting, summed up the case and found documents regarding the sightseeing tourism development strategy implementation management and the way out, and the following is the results of the research focus: 1. Taiwan tourism industry with the investment and the people's Government of the habit has been showing a positive trend, but since 2016 the cross-strait policy effect, and with the technology development and people's habits change, the tourism industry service model also changed. 2. Taiwan sightseeing tour exhibition industry with the tourism industry environment changes the strategy management mode, take the low participation threshold, and guild or industry cooperation, promotion and promotion, with help exhibitors exhibition mode for the management of tourism development strategy. 3. The strategy, management model and steps adopted by tour operators are similar to those of literature, but lack of competition analysis and the results of strategy implementation are not comprehensive.

並列關鍵字

Policy management

參考文獻


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8. 黃偉豪(2016)。台灣辦理消費性展覽之標準流程研究。淡江大學企業管理學系碩士在職專班。碩士論文。
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