As internet becomes popular, social media has turned to be an important venue for interaction and conversation among people. Especially, Facebook has the leadership position regarding click rate and time that people spend on. Creating fans page went viral on Facebook since this function was launched in 2007. Takinga broad view of studies to this day, most fans page researches target on corporate or brand building. This study focuses on creating graduation fans page which are common but has not been mentioned in the past due to their short-term and non-commercial properties. This study applies dialogic communication tactics (Kent and Taylor, 1998) as reference to give practical suggestions on managing graduation fans page. Our method includes survey investigation, content analysis, and also in contrast with the integration on user experience and managerial data. The result indicates that fans page underperform their well-known level, the use of dialogic communication tactics is unbalance; however, there is a gap between user expectation and performancewhich is created by fans page administrators. Therefore, my study provides below suggestions. First, we are supposed to enhance the cognition of graduation fans page. Second,the usage of 「conservation of visitors」 and 「return visitors」 could be improved properly. Third, we also could expand the promotion channel, such as more fans page connections or advertisements.