Through depth interviews include content, platform technology and platform channel at electronic magazine industrial chain, and using grounded theory to investigate the operation of electronic magazines in the Web2.0 platform business service model. This study defines the five of service model concepts, the classification of the 14 of service models, then providing reference to help the vendors on Taiwan who can grasp the opportunities at the information industry and e-magazine industry to create a better competitive strength. The results obtained are as follows: Exerting cluster value and integrating industrial resources: clustering effect, synergy; forming industrial chain, multi-media trend; database warehouse, cloud services; constructing core resources and expanding internet channel advantage; control technology cost, control development schedule. Through value network to plan industry in the future: value network architecture, planning competing level; mastering Web2.0, structural differentiation; focusing precise, showing integrate service value. Creating customer-centric market differentiation opportunities: confirming precise effect zone, creating experience opportunities; using interactive platform for building customer relationships; widely viewing at Chinese market, deeply plowing localization services. Framework market strategy by the characteritics of channel via carrier: enhancing technical resources, optimizing channel platform; positioning service characteristics, differencing design planning. Constructing symbiosis of the coexistence and benefit of revenue model at electronic magazine industrial chain: partnerships, coexistence and benefit; coordinating resource sharing, establishing benefit mechanisms.